Tuesday, March 21, 2017

Marketing for Plumbers Rely on Content Creation to Achieve Success

The effectiveness of traditional marketing that seeks to put adverts in the paper and fliers through your door has been declining in the past few years, with content marketing at the other end of the spectrum. It involves creating content that is used through various digital media channels, such as social media, television and web pages.

Content marketing has been described by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience”. Through content creation, you are giving your customers something useful to their lives.

In the plumbing business, creating compelling content allows you to show your knowledge and expertise to potential clients. It is through the creation of content and its efficient distribution that makes content marketing an incredibly effective method of marketing for plumbers. Read more from this blog: http://bit.ly/2mGCNlO

Monday, March 20, 2017

The Things Your Business Needs to Know About Plumbing SEO

Did you know that without the right SEO strategy, your plumbing business can spend a lot of time and money attracting the wrong audience? If you find that you have had the corresponding increase in website views, but have been dealing with calls and queries from people outside the areas that you serve, then your digital marketing efforts may not have been focused on getting prospects from your local area. Instead of converting these inquiries to sales, you may be wasting your sales team’s time entertaining prospects that would never hire you.

This is where a local SEO strategy comes in, and it is one that ensures that you attract a geographically-relevant prospects to your website.

Here are some aspects that a local plumbing business’s SEO strategy should focus on. Read more from this blog: http://bit.ly/2n58oRz

Sunday, March 5, 2017

Plumbing SEO: How to Control Your SEO’s Results in 3 Important Steps

If you came across this article while searching on the internet, it means you’re wondering what search engine optimization (SEO) can mean for you plumbing business. Before going any further, it’s important for you to realize that if you have a website for your business, plumbing SEO is instantly going to play an important role in its success. This is because unlike other marketing methods that came before it, the results of your SEO strategies are well within control.

SEO allows you to control your rankings, and as such, you have control over how many visitors view your site. This impacts the amount of profit you earn from having an online presence. By investing in your website’s SEO, you invest in its visibility and profitability. To help you take more control over your SEO’s results, here are three important steps to take. Read more from this blog http://bit.ly/2m9tY5l

Internet Marketing for Plumbers: Why Do You Need Content Marketing?

If you own a small plumbing contracting business, you may believe that having plumbing websites is enough to drive customers to your business. As such, you may believe that content marketing is something solely reserved for the scope and budget of the big players, and you don’t need it.

This would be a huge mistake on your part, as more and more and more people are using the Internet to find and hire a plumber, and your customers won’t be able to find you if you don’t have content marketing. If you’re not bringing in the amount of business that you want, you risk having your equipment collecting cobwebs. Read more from this blog http://bit.ly/2lGCsju