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Tuesday, June 20, 2017

Establish Your Online Presence with Digital Marketing for Plumbers


Digital marketing is a mainstay these days. Growing numbers of businesses continue to embrace this approach to promote company growth and profit. Fortunately for businesses of any kind, digital marketing is flexible: It can be applied to all customer-based businesses, even plumbing.
People nowadays instinctively go online to find a solution to their problems rather than resort to the methods of 20 years ago like looking up the yellow pages. If you are sensing that your plumbing business has reached a stagnant state, it is time to do something about it. Following are tacks an expert is likely to employ in order to market your business digitally.
Search Engine Optimization
More widely known by its abbreviation, SEO is the most basic way to increase your online visibility. It works by including specific, customer-targeted keywords into your company’s website so that it will show up among the top results run by such search engine giants like Google, Yahoo, or Bing. Read more from this blog: http://bit.ly/2soNe12

Tuesday, June 6, 2017

Plumbers Poised for Success Depend on the Effectiveness of Plumbing SEO


Do you want your plumbing venture to grow into a successful business? Nowadays, hard work and excellent service are not enough—nor are the yellow pages. More and more people are harnessing technology to advance their businesses. One of the most useful techniques involves search engine optimization, or SEO.
There are many definitions of SEO, but in principle, it is a process of improving your online visibility to prospective customers by optimizing your content for search engines such as Google, Bing, or Yahoo. How would an expert approach this process for your plumbing business? A pro will extract some of the following tactics:
Local SEO
The key to a successful business is to make it as easy as possible for customers to find it. Local SEO does just that. First, information about your company—name, location, phone number, and services—must appear online, as these are vital in localized search results. Read more from this blog: http://bit.ly/2tHFQSx

Thursday, May 18, 2017

SEO for Plumbers: Bad Practices that Can Harm Your Marketing Campaign


Plumbing and Yellow Pages once seemed synonymous. Long gone are those days when homeowners rummaged through their drawers and shelves to find the phone book when their plumbing went south. Instead, they now turn to their computer, tablet or smartphone to search for the nearest and most reliable plumber in their area. In fact, 97% of consumers rely on the internet when searching for local products and services. This statistic does not escape the attention of plumbers. The digital highway enables them to virtually travel to where their market dwells in the sphere of the internet, where a plumber’s vital info stands ready for any internet user encountering a plumbing dilemma.

In digital marketing, search engine optimization (SEO) is a crucial element for service providers such as plumbers. Plumbing company websites should be sufficiently optimized for potential clients to access easily..

Like running water, however, SEO poses a moving target for plumbers. That is, SEO keeps changing and evolving to keep up with the latest user and browser trends. Because of the digital world’s transient nature, it is easy to take the wrong turn when it comes to applying effective SEO. Be aware of the following don’ts when tooling your plumbing website or hiring an SEO professional to do it for you. Read more from this article: http://bit.ly/2qAoJNk

Wednesday, May 10, 2017

Successful Internet Marketing for Plumbers Calls for the Infusion of Informative Blog Content


It has been said a thousand times over, but its meaning remains intact: content is king. The fuel for any digital marketing strategy, as plumbing companies go, is content proving useful for existing and potential clientele. Web content comes in various forms, and blog is considered to be one of the most effective.

Businesses that utilize the power of blogging can outlast their competitors. In fact, marketers who make blogging a priority are 13 times more likely to receive a positive return on investment for their efforts.

The challenge, however, is coming up with fresh topics regularly. Let’s face it. Plumbing is not the sexiest or most intriguing subject matter. But, this doesn’t mean your content cannot be compelling. Give your web visitors valuable information that can save them money and future problems with their plumbing. Saving money is always a fetching topic, even if it revolves around something as mundane as pipes, drains and clogs. Read more from this article: http://bit.ly/2rTIFPh

Tuesday, April 18, 2017

Features that Can Help Make Plumbing Websites Become More Engaging



Through effective online marketing strategies, your plumbing business stands to gain an immense advantage against your competition. All it takes to have a website that has a complete list of features that homeowners are looking for when they experience problems with their drainage, pipes, or heating. This is why it’s important to make your own website as relevant as possible. This means your website has to have content that homeowners would find both useful and timely.

A website should be more than just your plumbing service brochure or calling card. Instead, it should have information that allow homeowners and companies in your area to understand what kind of services to offer. This way, they already have pertinent information about your services before they even decide to contact you to make an appointment.

Aside from information, there are also other website features that would encourage your potential customers to stay on your website and trust your plumbing service business more. Here are a number of features that are highly recommended for plumbing websites: Read more on this article. http://bit.ly/2p6k73b

Tuesday, April 11, 2017

Basic Ways to Establish Your Plumbing Business Online Using Good Plumber SEO



The future is looking bright for plumbing service providers in Canada. According to the latest industry reports, you can expect a collective revenue of $12 billion from the industry each year with an expected annual growth rate of about 3.7 percent. Moreover, most of the revenue is expected to come from homeowners constantly who call in whenever they experience problems with their drains, plumbing, heating, and more.

These days, customers like to check online and browse for plumbing service websites before they actually choose one. They will type in keywords relevant to their plumbing requirements and browse those listed in the first few pages. If don’t have a strong online presence, you won’t land in the first two pages of search results thus losing potential clients.

That said, SEO for plumbing businesses is more than just incorporating the right keywords in your website. In fact, here are a number of plumber SEO strategies you can consider trying today. Read more from this blog. http://bit.ly/2oLpS30

Tuesday, March 21, 2017

Marketing for Plumbers Rely on Content Creation to Achieve Success


The effectiveness of traditional marketing that seeks to put adverts in the paper and fliers through your door has been declining in the past few years, with content marketing at the other end of the spectrum. It involves creating content that is used through various digital media channels, such as social media, television and web pages.

Content marketing has been described by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience”. Through content creation, you are giving your customers something useful to their lives.

In the plumbing business, creating compelling content allows you to show your knowledge and expertise to potential clients. It is through the creation of content and its efficient distribution that makes content marketing an incredibly effective method of marketing for plumbers. Read more from this blog: http://bit.ly/2mGCNlO

Monday, March 20, 2017

The Things Your Business Needs to Know About Plumbing SEO



Did you know that without the right SEO strategy, your plumbing business can spend a lot of time and money attracting the wrong audience? If you find that you have had the corresponding increase in website views, but have been dealing with calls and queries from people outside the areas that you serve, then your digital marketing efforts may not have been focused on getting prospects from your local area. Instead of converting these inquiries to sales, you may be wasting your sales team’s time entertaining prospects that would never hire you.

This is where a local SEO strategy comes in, and it is one that ensures that you attract a geographically-relevant prospects to your website.

Here are some aspects that a local plumbing business’s SEO strategy should focus on. Read more from this blog: http://bit.ly/2n58oRz

Sunday, March 5, 2017

Plumbing SEO: How to Control Your SEO’s Results in 3 Important Steps


If you came across this article while searching on the internet, it means you’re wondering what search engine optimization (SEO) can mean for you plumbing business. Before going any further, it’s important for you to realize that if you have a website for your business, plumbing SEO is instantly going to play an important role in its success. This is because unlike other marketing methods that came before it, the results of your SEO strategies are well within control.


SEO allows you to control your rankings, and as such, you have control over how many visitors view your site. This impacts the amount of profit you earn from having an online presence. By investing in your website’s SEO, you invest in its visibility and profitability. To help you take more control over your SEO’s results, here are three important steps to take. Read more from this blog http://bit.ly/2m9tY5l

Internet Marketing for Plumbers: Why Do You Need Content Marketing?


If you own a small plumbing contracting business, you may believe that having plumbing websites is enough to drive customers to your business. As such, you may believe that content marketing is something solely reserved for the scope and budget of the big players, and you don’t need it.


This would be a huge mistake on your part, as more and more and more people are using the Internet to find and hire a plumber, and your customers won’t be able to find you if you don’t have content marketing. If you’re not bringing in the amount of business that you want, you risk having your equipment collecting cobwebs. Read more from this blog http://bit.ly/2lGCsju

Thursday, January 26, 2017

Plumbing SEO—Top Tips for Professional Plumbing Firms to Use this 2017



Although often overlooked, the fact of the matter is that successful SEO for plumbers is essential to enjoy exposure and success throughout 2017 and beyond.

Plumbing firms will often overlook the importance of search engine optimization within their marketing campaigns. Of course, this is largely due to the fact that most professionals are concerned with their day-to-day activities. It’s worth pointing out that large search engines such as Google receive well over 100 billion hits each month. So, what can plumbing companies do in order to maximize their presence and grow their customer base?

Long-Form Content

This is another term for articles which are over 1,000 words in length. Analysts have found that such pages always receive more links and shares than shorter pieces. In terms of plumbing, this generally equates to articles that offer the reader more details around a specific product or service. Some examples here can include plumbing consultancy services, specialized trends within the industry, and the reasons why a particular firm is superior to its competitors. Keeping the reader entertained by providing useful information will help to generate further interest. Read more on this article. http://bit.ly/2k2deyf


Wednesday, January 25, 2017

How to Make the Most of Social Media to Promote Your Plumbing Websites


Not so long ago, plumbers used to rely on word of mouth to sell their services, which included doing a good job and waiting for clients to tell other potential customers about them. Although there is credibility to word of mouth marketing, it is not the only option that plumbing companies have in today’s world. Digital media has completely revolutionized how people get exposure for their services. A high majority of prospective clients use some form of digital media, which is why investing in marketing for plumbers will always bring excellent ROI. Social media marketing is one tactic that plumbing professionals today utilize to increase lead conversion and revenue.

MediaAlternatives

Social media has grown into an influential mode of communication for people of all ages. Whether your target audience is the young professional with no time to DIY or the housewife who needs emergency plumbing, you will find a social network that caters to it. The numerous social sites in place present a myriad of opportunities that you can capitalize on with the right help, meaning that you will find a different kind of audience that is ripe for your advertising. So, you can pick the medium that aligns with the objectives of your plumbing websites. Read more from this blog. http://bit.ly/2k1QiiA