Thursday, May 18, 2017
SEO for Plumbers: Bad Practices that Can Harm Your Marketing Campaign
Plumbing and Yellow Pages once seemed synonymous. Long gone are those days when homeowners rummaged through their drawers and shelves to find the phone book when their plumbing went south. Instead, they now turn to their computer, tablet or smartphone to search for the nearest and most reliable plumber in their area. In fact, 97% of consumers rely on the internet when searching for local products and services. This statistic does not escape the attention of plumbers. The digital highway enables them to virtually travel to where their market dwells in the sphere of the internet, where a plumber’s vital info stands ready for any internet user encountering a plumbing dilemma.
In digital marketing, search engine optimization (SEO) is a crucial element for service providers such as plumbers. Plumbing company websites should be sufficiently optimized for potential clients to access easily..
Like running water, however, SEO poses a moving target for plumbers. That is, SEO keeps changing and evolving to keep up with the latest user and browser trends. Because of the digital world’s transient nature, it is easy to take the wrong turn when it comes to applying effective SEO. Be aware of the following don’ts when tooling your plumbing website or hiring an SEO professional to do it for you. Read more from this article: http://bit.ly/2qAoJNk